Station Casinos officially kicked off its 50th anniversary celebration on Wednesday, July 1, with a fireworks and drone show and new brand campaign debut at Palace Station honoring the site of the company’s founding location.

The evening brought together guests, spectators and company leaders to celebrate the company’s history and legacy, all where the Station Casinos story first began and offered a look ahead to the future. 

The evening also marked the public debut of Station Casinos’ new brand identity and its new campaign “From Vegas, For Vegas, Always Vegas,” introduced as part of the company’s 50th anniversary celebration.

Inspired by the original Bingo Palace mark created in the 1970s, the new logo pays tribute to Station Casinos’ beginnings while introducing a timeless expression of the brand meant to last the next 50 years. 

“Celebrating 50 years at Palace Station, where our story began, is an incredibly special moment for our company,” said Station Casinos Senior Vice President of Operations Frank Fertitta IV.

“This anniversary is truly about our incredible team members, guests and local community who have been part of our story for years. We’re proud to honor the people and connections that have defined Station Casinos over the last 50 years, and we are just getting started.”

Station Casinos’ newly launched anniversary campaign, “From Vegas, For Vegas, Always Vegas,” is a citywide effort celebrating the company’s deep connection to Las Vegas, its longtime guests and the people who have helped shape the Station Casinos experience across generations.

The campaign is set to debut in phases through Labor Day and consists of broadcast spots set to the tune of “Still the One” by Orleans, social media activations, an out-of-home takeover, branded vintage photo booths at its seven large properties, custom merchandise and more.

The logo and campaign were developed in collaboration between branding and design studio The New Company and the Station Casinos in-house marketing team in Las Vegas.

The celebration will continue throughout July across Station Casinos properties with fireworks on July 4, live entertainment, vintage photo booths, commemorative gaming offers, classic Las Vegas food and beverage specials, team member appreciation events and community volunteer initiatives.

Guests can learn more about the monthlong celebration at StationCasinos.com/50th. 

The History of Station Casinos

Frank Fertitta Jr., who started in the gaming industry as a dealer at the Stardust, had a novel idea back in the 1970s to create a casino that would cater to and entertain Las Vegas locals at a time when casinos were only located on the Las Vegas Strip and in Downtown Las Vegas.

The idea was simple: Create a gaming and entertainment venue for locals away from the crowds of tourists, and provide them with great value, service and convenience. 

While many dismissed the idea, Fertitta, together with three other investors, defied the odds and on July 1, 1976, opened a 5,000-square-foot facility titled The Casino, which was attached to the Mini Price Motor Inn on Sahara Avenue just west of the Strip. Fertitta’s vision to cater to locals has grown into one of the most successful stories in Las Vegas history.

With 100 slot machines and a snack bar, The Casino quickly became a local’s hangout. One year later, the first of many expansions took place. More entertainment offerings were added and with the new amenities came a new name, The Bingo Palace. In 1984 and with the addition of a hotel tower, Bingo Palace evolved into Palace Station to again reflect the changing entertainment offerings.

In the mid-to-late 1980s, Fertitta’s sons Frank III and Lorenzo had the opportunity to learn the gaming business from their father. They also studied how the town was developing and had a vision for growing the company by replicating the experience guests enjoyed at Palace Station in other areas in the Las Vegas Valley.

In 1993, Fertitta Jr. retired from the business and turned over the reins to his son Frank Fertitta III, who fueled the company’s growth by taking the company public. As Frank III was building a loyal and local customer base, he was also planning for the company’s future.

He believed that the same type of convenience, value and service that his father started at Palace Station would be successful on the other side of town, so in 1994, the company opened Boulder Station.

Its success led to the development of additional casinos and the strategic acquisition of additional land for future development. Today the company owns and operates 20 entertainment destinations throughout Southern Nevada, including Red Rock Resort, Green Valley Ranch Resort, Durango Casino & Resort, Sunset Station, Santa Fe Station, Wildfire Gaming and Seventy Six Taverns.