Yesco, the 106-year-old company known for creating, repairing and maintaining globally recognizable signs, has announced the completion of a new marquee for Caesars Palace at Flamingo Road and Las Vegas Boulevard on the Las Vegas Strip.

Designed, engineered, fabricated and installed by Yesco in partnership with out-of-home media company Branded Cities, the colossal sign introduces a striking new visual presence for one of Las Vegas’ most iconic resort destinations. 

Standing 210 feet tall and 62 feet wide, the large-scale marquee features Mitsubishi Diamond Vision LED technology with a 16mm pixel pitch, delivering vivid, high-impact visuals visible from multiple vantage points along the Strip.

The structure incorporates illuminated Caesars Palace channel letters, halo-lit dimensional logos and expansive digital display surfaces designed to support Caesars Palace branding and out-of-home advertising opportunities.

Located on one of the busiest pedestrian and vehicle corridors in Las Vegas, the marquee was designed to command attention while complementing the architectural identity of Caesars Palace.

“For four generations, we’ve designed and fabricated some of the most prominent marquees and icons that define the Strip’s visual identity,” said Yesco Executive Vice President Jeff Young.

“Signage is part of the city’s entertainment experience – it creates energy and a sense of spectacle people instantly associate with Las Vegas and world-renowned properties like Caesars Palace.”

Yesco specializes in the manufacture of custom electric signs, sign maintenance and out-of-home advertising. Yesco operates sign and lighting service repair stores throughout North America as well as a sign financing business.

Thomas Young founded Yesco in Ogden, Utah, in 1920 after borrowing $300 from his father. Today the third and fourth generations of the family run Yesco. For more information, visit Yesco.com.