By Grace Da Rocha, Las Vegas Sun

Visitors to the Las Vegas Strip now have a futuristic new transportation option: fully autonomous robotaxis with no human driver behind the wheel.

The boxy, gray vehicles have been spotted for months cruising South Las Vegas Boulevard and navigating surface streets near The Rio, Gold Coast and Palms, sparking curiosity and social media buzz. Now, autonomous vehicle company Zoox has made it official.

Starting Wednesday, Sept. 10, Zoox is launching its ride-hailing service on the Strip and surrounding areas, marking a historic first as the only company to operate a fully autonomous ride-hailing service using purpose-built robotaxis.

Unlike modified traditional cars, these vehicles were designed from the ground up for self-driving operations. Even better: The rides are free – at least for the initial few months to bring awareness.

“The autonomous vehicle industry has made tremendous progress this year, moving us closer to a future of safer, more accessible mobility,” Aicha Evans, CEO of Zoox, said in a statement.

“With the launch of the first fully driverless ride-hailing service using a purpose-built robotaxi, Zoox is proud to be accelerating that future. Las Vegas, a city built on unforgettable moments, is the perfect place for our debut.”

Read the full story at LasVegasSun.com.