At this week’s Formula 1 Heineken Las Vegas Grand Prix, art takes the driver’s seat. In a unique collaboration, globally recognized artist Werner Bronkhorst joins forces with McLaren Formula 1 driver Lando Norris to unveil Art in Motion,  a creative fusion of speed, design and emotion.

Centered around a one-of-a-kind helmet designed by Bronkhorst to commemorate Norris’s 150th race, the project transforms the Las Vegas Strip into a living gallery during the week anchored by the LN x WB Concept Store at Wynn Las Vegas.

The LN x WB Concept Store will serve as a limited-time pop-up experience – part gallery, part performance and entirely unexpected. The store will showcase the collection featuring limited-edition tees and hoodies and commemorative prints by Werner to celebrate this 150th milestone, all surrounded by specially created artworks that transform the space into a living gallery.

At the heart of the installation will be Norris’ custom helmet designed by Bronkhorst to celebrate milestone moments from Norris’ career. The helmet and other artworks will be on display throughout the week, offering fans a close look at this artistic centerpiece that captures the spirit of Norris’ 150th race.

The store will be open from Tuesday, Nov. 18, through Saturday, Nov. 22, from 10 a.m. to 10 p.m. daily, except on Saturday, when it will close at 7 p.m. for the start of the race.

Norris, 26, is a British Formula 1 driver, an 11-time Grand Prix race winner and the current World Championship leader. Known for his speed, skill and charisma, he has become one of the sport’s brightest young talents and a fan favorite both on and off the track.

At 24, Bronkhorst is one of the hottest and most followed contemporary artists in the world, with celebrity fans, sell-out collections and viral process films driving his rise. Known for bold color, dense texture and powerful imagery, he brings striking visual language to Art in Motion, capturing Formula 1’s energy through an artist’s eye.

His work explores the balance between control and chaos, precision and spontaneity, the same tensions that define racing. In this collaboration, he transforms performance into contemporary art, reimagining Norris’ 150th-race helmet as a symbolic portrait of milestone moments in a single celebratory work.

“This collaboration is about honoring a journey,” said Bronkhorst. “For Lando’s 150th, I wanted to commemorate those defining moments and small details of his first 149 races and weave them into one celebratory piece. The helmet becomes a portrait of Lando’s F1 career to date as he reaches 150.”

Reflecting on his milestone, Norris added, “Reaching 150 races is a very proud moment for me. I wanted to mark the road to this point with something unique, and collaborating with Werner on a helmet felt like the perfect way to illustrate the journey so far.”

Art in Motion invites fans and art lovers alike to explore the intersection of creativity, innovation and performance during one of motorsport’s most electrifying weekends.