The Meruelo Group has announced the appointment of Ronn Nicolli as Chief Marketing and Experience Officer, where he will oversee brand strategy, marketing and guest experience initiatives across the company’s properties and products, most notably Sahara Las Vegas and Grand Sierra Resort and Casino in Reno.

In this newly created role, Nicolli will lead the development and execution of marketing and experiential strategies designed to elevate The Meruelo Group’s hospitality and entertainment brands, deepen customer engagement and drive growth across multiple markets.

“Ronn is an accomplished and forward-thinking marketing leader who understands how to connect with audiences through experience, creativity and authenticity,” said The Meruelo Group Chairman and CEO Alex Meruelo.

“His vision and energy will play a pivotal role as we continue to strengthen the presence and expansion of our brands and redefine what guests can expect from our properties. We’re thrilled to welcome him to the Meruelo family.”

“Alex Meruelo has been both a mentor and a friend for nearly 20 years, and this opportunity is one we’ve envisioned for a long time,” said Nicolli. “During my years in Las Vegas, my goal was always to learn, grow and one day work directly alongside Alex. To see that come full circle is truly a dream come true.”

“I’m honored to join The Meruelo Group and collaborate with such a passionate, visionary team. The company’s commitment to innovation and excellence in hospitality and entertainment is inspiring.”

“I look forward to building on that momentum – creating experiences that resonate with guests, partners and communities across the portfolio.”

“On a personal note, this opportunity carries special meaning for me. One of my mentors, the late Scott Menke – part of the Bennett family who formerly owned and operated Sahara Las Vegas – often shared stories about the property’s early days that left a lasting impression.”

“That history makes this role not only professionally exciting but deeply personal, as well.”

Nicolli brings extensive experience in lifestyle marketing, branding and hospitality leadership that includes Wynn Las Vegas and Resorts World Las Vegas. His appointment marks a continued investment by The Meruelo Group in expanding its creative and experiential capabilities across a diverse portfolio of holdings.

The Meruelo Group is a privately held, diversified management company with interests in construction, real estate, hospitality, gaming, media and entertainment. Founded by entrepreneur Alex Meruelo, the company is committed to delivering excellence and innovation across its portfolio, including Sahara Las Vegas, Grand Sierra Resort and Casino and other U.S. ventures. More: MerueloGroup.com.