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Museum of Ice Cream Las Vegas + TikTok Live Partner for Live Event on July 28

Museum of Ice Cream Las Vegas + TikTok Live Partner for Live Event on July 28

Viewers can tune in on TikTok @tiktoklive, @tiktoklive_us, @kiralise, @tasty, @vegasstarfish and @museumoficecream. “Comes Alive” is a global discovery program.

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More: Museum of Ice Cream to Open Its Newest + Largest Location at AREA15 in Las Vegas on July 3

On Tuesday, July 28, TikTok Live is partnering with Museum of Ice Cream’s latest and largest location in Las Vegas for a live event that brings audiences at home along for an after-hours tour of the attraction showcasing immersive spaces, sharing stories behind exhibits and bringing a popular TikTok trend to life – a Fruit Roll-Ups popsicle. 

During the stream, creators @kiralise and @vegasstarfish will be joined by BuzzFeed Tasty (@tasty) as they explore MOIC Las Vegas as part of TikTok Live’s “Comes Alive” discovery program. Following the event, museum visitors can try the TikTok-trending popsicle, which will be available at MOIC Las Vegas for a limited time beginning Wednesday, July 29.

The nostalgic frozen treat is inspired by one of TikTok’s favorite summer food trends: A chewy Fruit Roll-Ups wraps around a creamy popsicle, creating a satisfying crunchy shell that gives way to a soft, refreshing center.

On TikTok, U.S. posts featuring #FruitRollUpIceCream have grown more than fivefold (up 429%), while posts using #FrozenFruitRollUp have more than doubled (up 135%), over the past six months compared to the prior six-month period. 

@vegasstarfish will kick off the stream at 5 p.m. PT, followed by @kiralise at 7. Both streams will last one hour, with @tasty joining to discuss what makes the Las Vegas museum a unique experience, as well as what went into bringing the trending Popsicle to life.

Viewers can tune in on TikTok @tiktoklive@tiktoklive_us, @kiralise, @tasty, @vegasstarfish and @museumoficecream. “Comes Alive” is a global discovery program that provides TikTok users with year-round access to organic premium livestreamed content across education, food, travel and more.

MOIC Las Vegas is located in Zone 2 of AREA15 west and parallel to the Las Vegas Strip. More: MuseumofIceCream.com/las-vegas/.

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