The reissue of the Marilyn jean will be on display at the pop-up where guests can step inside the activation and explore Monroe’s timeless glamour and the bold style of Guess.
The MM100 Birthday Celebration Presented by Guess takes over Encore Beach Club at Wynn Las Vegas on the Las Vegas Strip in partnership with Authentic Brands Group and Marilyn Monroe’s Estate holders and produced by Authentic Live on Friday, May 29. The ticketed event will honor one of the most legendary figures in the world to celebrate what would be her 100th birthday on June 1.
Doors open at 11 a.m. for this poolside experience that channels Monroe’s timeless glamour, bold spirit and undeniable star power. ABG is bringing together curated and immersive brand activations merging fashion, music and Monroe’s legacy. Headliner Acraze will take the stage with Deux Twins and DJ Kim Lee at Encore Beach Club, creating a party and cultural moment on the Strip.
Guess will bring its legacy with a pop-up experience built around the Spring 2026 Guess x Marilyn Monroe collection created to celebrate Guess’s 45th anniversary. Guess introduced the Marilyn three-zip jean in 1981, which became a sensation. The slim silhouette and ankle zipper reflected Guess co-founder Paul Marciano’s love of cinema and was inspired by Monroe’s character in “The Misfits” (1961).
The reissue of the Marilyn jean will be on display at the pop-up where guests can step inside the activation and explore Monroe’s timeless glamour and the bold style that Guess has championed for decades. The pop-up is designed to be as photographable as it is immersive, placing guests inside the closet of one of history’s most iconic, fashionable and photographed women.
As the official shoe sponsor of MM100, Nine West will be showcasing the official Marilyn Monroe collection and providing guests with an opportunity to receive a personalized, fashionable sketch and a wearable, one-of-a-kind souvenir that captures the spirit of the event and the enduring elegance of its honoree. The activation celebrates the idea that the right pair of shoes can change everything.
“Marilyn Monroe defined what it meant to be a style icon before that phrase even existed,” said ABG Executive VP of Entertainment Dana Carpenter. “With the support of select brand partners, MM100 celebrates who she was and the generational impact she has across art, fashion and culture.” Tickets are available at WynnNightlife.com for the ages 21+ event.
