F1 Arcade Las Vegas recently welcomed two members of Sphere Las Vegas headliners Backstreet Boys. Pop singer Howie Dorough (in the first photo) visited with his family and competed on one of F1 Arcade’s full-motion racing simulators, emulating the thrills and high-energy excitement of F1 racing.

Following Dorough’s visit, fellow boyband member and vocalist Kevin Richardson and his family explored the 21,000-square-foot venue located inside The Forum Shops at Caesars Palace. BSB ended 2025 with a New Year’s Eve performance at Sphere Las Vegas.

F1 Arcade is the world’s first F1 experiential hospitality brand that launched its first venue in London in December 2022, followed by its first U.S. location in Boston Seaport in April 2024. F1 Arcade brings all the excitement, glamor and thrill of Formula 1 driving to the masses.

It features full-motion racing simulators, reaction games, large viewing screens and food and cocktails in an electric atmosphere. This is social gaming, and an in-house tech team worked in collaboration with Formula 1 and Studio 397 to create an experience leveraging Studio 397’s racing simulation platform rFactor 2.

F1 Arcade is the first and only officially licensed social gaming F1 experience designed for the mass market and supported by Formula 1. F1 Arcade plans to open 30 locations globally across the next five years, with a site confirmed to open in Atlanta as well as new venues now open in Las Vegas, Denver and Philadelphia.