Reflecting their roots in Southern Nevada, the partnership represents a commitment to creating meaningful experiences that bring the community together.
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AREA15, the world’s first purpose-built immersive entertainment district, and the Las Vegas Aces, the WNBA’s premier franchise and three-time WNBA Champions, have announced a partnership that brings together two Las Vegas brands united in their commitment to community, innovation and experiences.
Spanning 30 acres parallel to the Las Vegas Strip, the AREA15 District features a collection of experiential attractions, a robust and ever-changing entertainment roster, innovative nightlife as well as dynamic bars and eateries and has drawn more than 16 million visitors since opening in 2020.
Reflecting both organizations’ roots in Southern Nevada, the partnership represents a commitment to creating meaningful experiences that bring the community together. The partnership will enable AREA15 to reach Aces fans through in-game digital signage and arena activations throughout the season.
Social media and email integrations designed to connect fans with experiences across both brands are also planned. The collaboration will feature the team’s mascot Bucket$ at AREA15 events, creating opportunities for fans to engage with the team beyond game day.
AREA15 and the Aces plan to host a free community watch party at AREA15. The event will feature a live game viewing experience. “The Aces represent the spirit of Las Vegas,” said AREA15 CEO Winston Fisher. “Like AREA15, they’re a local success story that has earned global attention while staying deeply connected to the Las Vegas community.
“We’re excited to celebrate our hometown, create memorable experiences and bring AREA15 and Aces fans together.” “AREA15 embodies the creative boundary-pushing that distinguishes Las Vegas from anywhere else in the world,” said LVA President Nikki Fargas. “We’re excited to create new ways for Aces fans to connect with our team throughout the season and postseason.”
