ARIH is activating across Las Vegas, as BTS takes over the city this weekend, at Allegiant Stadium, The Forum Shops at Caesars Palace and Walmart.
More: ‘Dynamite’ News! BTS Bringing World Tour to Allegiant Stadium for Three Shows in May
BTS mania is back in Las Vegas this weekend turning The Entertainment Capital of the World red with four sold-out shows at Allegiant Stadium – and the celebration goes far beyond the stage west of the Las Vegas Strip.
BTS fandom and The BTS Army have evolved into a full-scale economic and cultural ecosystem influencing travel, retail, food, social media and immersive experiences. During BTS’s appearance in Mexico City, the group drew 50,000 fans to Zócalo Square and reportedly generated $107.5 million for the city.
Now that same energy is arriving in Las Vegas, where brands and activations are building around the influx of fans. One example is ARIH, a new Western-Korean fusion F&B brand created in collaboration with BTS, which is activating across Las Vegas starting Friday, May 22. More: ARIH.com
Take a look inside the ARIH pop-up at Stanford here that includes games, photo opps, merchandise and more. From crowds and activations to merch, product sampling and fans turning Las Vegas into a live expression of fandom culture, this weekend is shaping up to be one of the biggest fan-culture moments.
ARIH is activating across Las Vegas as BTS takes over the city this weekend. Experiences at Allegiant Stadium, The Forum Shops at Caesars Palace and Walmart will feature games, social-first photos, merch and product samplings of ARIH’s noodles, postbiotic energy drinks and dual-biotic sodas.
- ARIH Zone, The Forum Shops, 10 a.m.-7 p.m. May 22-28
- BTS Booth, Allegiant Stadium, 10 a.m.-7 p.m., May 23-24 and 27-28
- Walmart Airstream, Walmart Supercenter, 6973 Blue Diamond Road, 2-7 p.m., May 23-28
- Walmart Pop-Ups, hours vary by location, May 23-28, Walmart Supercenters, 8 Las Vegas locations and 2 Henderson locations, Las Vegas locations: 3615 S. Rainbow Blvd., 5200 S. Fort Apache Road, 6973 Blue Diamond Road, 2310 E. Serene Ave., 4505 W. Charleston Blvd., 6464 N. Decatur Blvd., 7200 Arroyo Crossing Parkway, 8060 W. Tropical Parkway, and Henderson locations: 300 E. Lake Mead Parkway and 540 Marks St.
More: ARIH.com
