Iconic Chef Collaboration to Celebrate a Successful First Year of Acclaimed Matsu on October 26 & Opening of Sister Location, Naegi

Oceanside’s Modern Japanese Fine-Dining Concept Celebrates 1 Year Anniversary & the Opening of New Japanese Fried Chicken Concept with an Exclusive Japanese Chef’s Collaboration, the must experience of the season.

Matsu, the celebrated Japanese fine- dining experience by chef William Eick, still considered in its infancy, and located just off South Coast Highway in Oceanside, California, has much to celebrate this month.

The highly acclaimed and multiple award-winning restaurant named the first Fine Dining Restaurant in Oceanside, celebrate a successful first year and the opening of a 2nd restaurant, Naegi, to the delight of its local following. 

Sister location Naegi, the fast-casual Japanese fried chicken concept created by Matsu’s executive chef-owner William Eick, started as a food truck pop-up and will now be celebrating one month of business in a new, permanent location at 1902 South Coast Highway on October 7th. 

Naegi, open daily from 11 a.m. to 8 p.m. brings to life a more playful take on Japanese cuisine by featuring a condensed menu of 5 exceptional Japanese fried chicken “sandos” yet continues to uphold similar values to Matsu with the use of locally sourced ingredients such as the locally made milk bread each sandwich is built on.

Says chef William Eick, “the sandos has been a passion project and without its success, there would not be Matsu, so it is very special and to see it finally become its own brick and mortar, bringing joy to us and our loyal food truck following”. 

Find out more about Naegi by the website or by following them on Instagram.

The month’s celebration finale will take place at Matsu on Wednesday, October 26th with an iconic chef collaboration dining experience. Matsu chefs William Eick & David Durate will partner with renowned Japanese chefs Daisuke Itagaki, owner of Shimogamo in Chandler AZ & Yukimasa Sugiyama, Executive Chef of Nirvana New York in Tokyo to showcase a study of the different regions of Japan using specific regional ingredients to be used in an exclusive 8-course tasting menu.

The collaboration dinner will be held from 4 p.m. – 9 p.m. priced at $185 per person. The price includes A5 wagyu.

Reservations can be booked through Tock or by visiting eatatmatsu.com

ABOUT MATSU

Located in up-and-coming Oceanside, California, one of San Diego County’s most accomplished chefs, William Eick, has opened Matsu, a 48-seat fine dining restaurant focusing on the traditions and techniques of Japanese food, and marrying them with the Southern California terroir. Guests of the restaurant are treated to a 10-course tasting menu, showcasing the seasonal bounty from the area’s farms, as well as exquisite products direct from Japan. Matsu provides guests with a bespoke hospitality experience in what is quickly becoming the dining destination town of Oceanside. 

Hours of Operation are from 4 to 9 p.m. on Monday, Thursday and Sunday, and from 4 to 10 p.m. on Friday and Saturday. Call now to reserve your table at (760) 681-6152. Find out more about Matsu by visiting our website or following us on Instagram.

ABOUT NAEGI

Started as a pop up to help fund its sister restaurant, Matsu, Naegi then became a food truck and is now a stand-alone restaurant serving the best karaage sando and other Japanese sandwiches in San Diego. Chef William Eick has created this Japanese sando concept to bring delicious sandwiches and sides that can be accessible to everybody while providing the best quality food at an affordable rate. 

Hours of Operation are from 11 a.m. to 8 p.m. Daily. Located at 1902 S Coast Hwy, Oceanside CA 92054. Find out more about Naegi by visiting our website or following us on Instagram.

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