With summer in full swing, don’t forget your sunscreen!
As pandemic-related measures begin to lessen, more people are opting to enjoy outdoor activities. As a result, Comprehensive Cancer Centers (Comprehensive) is urging Southern Nevadans to stay proactive in protecting one of the body’s most vital organs. With summertime activities ramping up, the message is simple: Stay skin smart!
“This has been a year like no other that has kept a number of Southern Nevadans inside and out of the sun,” said Comprehensive’s chief executive officer, Jon Bilstein. “As residents reacclimate and perhaps venture outdoors a bit more, we want to help keep skin safety top of mind. We’re able to do so with the help of our incredible community partners, who are helping us educate and protect our residents, so they never become a patient due to sun exposure.”
In terms of new melanoma or skin cancer diagnoses in the Silver State, one is too many. In 2021, according to the American Cancer Society, 1,000 Nevadans will be diagnosed with melanoma of the skin, marking an increase from the prior year. Amid rising rates of skin cancer and melanoma occurrences nationwide, awareness remains a powerful tool in mitigating the chance of a prospective skin-related diagnosis.
On the awareness front and as the summer season officially kicks off (June 20), Comprehensive is launching its 2021 skin safety awareness campaign, with key community partnerships at its core. Throughout the last five-plus years, the practice has grown its collaborative endeavors, which have included strategically placed and easy-to-access sunscreen dispensing kiosks as well as unique awareness measures.
Comprehensive’s 2021 skin safety partners include Clark County Parks & Recreation, City of Las Vegas, Vegas Golden Knights, Las Vegas Aviators, Las Vegas Lights FC, UNLV Rebel Football, Springs Preserve, RTC Southern Nevada, Wet‘n’Wild Las Vegas, Downtown Summerlin and the Cadence master-planned community. Comprehensive is the official sun safety partner for the Southern Nevada affiliate of American Cancer Society and also has a partnership with The PENTA Building Group, providing free sunscreen and skin safety tips for construction workers on sites throughout Las Vegas.
For more information on Comprehensive’s skin safety awareness campaign and proactive measures, visit https://cccnevada.com/sunsmart/.
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