“As the developer and largest single real estate owner within our communities, our company has the unique ability to provide the characteristics of an outstanding lifestyle that people and companies are seeking—urban amenities within natural, suburban settings with enviable ratios of open green space,” said Paul Layne, CEO of The Howard Hughes Corporation. “Our overall home sales in our MPCs for 2020 year-to-date as of June 30 show an increase over the same period for 2019 across our MPCs in the Houston Region and in Summerlin—which is truly a testament to the exceptional quality of our communities. While new home sales do not directly impact our company’s financial results, we view it is a good leading indicator of market demand for land sales in our MPCs.”
The Howard Hughes Corporation | |||||||
MPC Home Sales | |||||||
Net New Home Sales | |||||||
Six Months Ended June 30, | |||||||
2020 | 2019 | Change | % Change | ||||
Summerlin | 642 | 675 | (33) | (4.9)% | |||
Bridgeland | 425 | 351 | 74 | 21.1% | |||
The Woodlands | 132 | 175 | (43) | (24.6)% | |||
The Woodlands Hills | 74 | 58 | 16 | 27.6% | |||
Total | 1,273 | 1,259 | 14 | 1.1% | |||
*Statements pertaining to Summerlin home sales figures are based on results reported by RCLCO and may differ from numbers reported by The Howard Hughes Corporation as RCLCO calculations include custom lots and sales in HHC’s Summit joint venture which HHC discloses separately. |
Summerlin
Ranked #4 on the list of best-selling MPCs, Summerlin is the only MPC in Nevada to place in the list’s top five, with 642 new home sales for 2020 as of June 30. Despite the economic impact that COVID-19 had on the region, new home sales in Summerlin were down only five percent—only 33 homes—for the first half of 2020 as compared to the same period last year.
“This newest 2020 mid–year report speaks volumes about Summerlin’s remarkable and enduring success as our community leads new home sales in Southern Nevada during our 30th year of development,” said Kevin T. Orrock, President, Las Vegas Region for The Howard Hughes Corporation, citing the RCLCO report. “This is a remarkable achievement and the strong ongoing consumer demand reflects the tremendous value and appeal that our community of Summerlin offers.”
According to Gregg Logan, managing director, RCLCO, Summerlin has consistently appeared on the list since RCLCO first began tracking MPC sales. Summerlin has appeared on the annual list 22 times, not counting mid-year rankings. Summerlin has ranked among the ten top-selling MPCs in the country for 19 of those appearances, including an impressive run at the #1 spot seven times from 1997 to 2003. “That puts Summerlin in the company of only a handful of communities nationwide that have enjoyed remarkable and sustained sales success over decades,” said Logan.
While The Howard Hughes Corporation anticipates strong sales to continue throughout 2020, the company is particularly excited about the continuing evolution of Downtown Summerlin, the community’s urban core, as well as new and future development in Summerlin West, the area of the community west of the 215 Beltway. According to Orrock, Summerlin West will be home to the community’s most diverse offering of homes to date, including a greater inventory of more-accessibly-priced homes with smaller footprints to meet growing consumer demand.
Bridgeland
Following a record-breaking 425 new home sales for 2020 as of June 30, Bridgeland enters the coveted top ten on the RCLCO national list for the first time, remaining the highest-ranked MPC in the Greater Houston area and the state of Texas.
Despite the economic impact of COVID-19, the first half of 2020 saw an overall 21-percent increase in home sales in Bridgeland over the previous year, and set an all-time record in for the community in home sales with 111 new home sales in May—a 73% increase in the previous monthly record from 2019.
“Homebuyers are looking for communities that offer open spaces and access to nature, two elements that promote health and wellness and are valued now more than ever,” said Health Melton, Executive Vice President of Master Planned Communities, Residential for The Howard Hughes Corporation, citing the RCLCO report. “Our high-performing schools, unmatched amenities, award-winning parks, and our commitment to integrating the natural landscape into community design collectively make for a winning formula for growth.”
Bridgeland moved up from the number 12 spot in the previous RCLCO year-end report in 2019. The master planned community expects to continue the trend of growth with Prairieland, the third of its four planned villages, coming online next year to join Parkland Village and Lakeland Village. Prairieland will expand the community west of the thriving Grand Parkway sector in northwest Houston.
“We are extremely proud of the efforts of Bridgeland and The Howard Hughes Corporation team to position the community for success,” said Jim Carman, President of the Houston Region for The Howard Hughes Corporation. “The newest mid-year report shows the value and quality Bridgeland offers to families living in or moving to the Greater Houston area.”
About Summerlin
Developed by The Howard Hughes Corporation®, Summerlin began to take shape in 1990 and has ranked in the country’s top 10 best-selling master-planned communities for nearly two decades. Located along the western rim of the Las Vegas valley, Summerlin encompasses 22,500 acres with approximately 6,000 gross acres still remaining to accommodate future growth, including infrastructure, open space and common areas, all within the master plan. The community is currently home to nearly 100,000 residents who enjoy an unparalleled list of amenities. These include more than 250 neighborhood and village parks, more than 150 completed miles of trails, 27 public and private schools, 14 houses of worship, ten golf courses, shopping centers, medical and cultural facilities, business parks and dozens of actively selling floor plans. Homes are available in a variety of styles—from single-family homes to townhomes—priced from the $300,000s to more than $2.5 million. For information on custom homesites in The Ridges please call 702.255.2500. Luxury apartment homes offer monthly rents starting from the $900s. Visit www.summerlin.com for more information.