The Strip’s First Permanent Digital Art Museum Launches with World Premiere of Leonardo: The Universal Man
Perception Las Vegas, a new museum for immersive and high-tech digital art installations, debuts June 10 on the Las Vegas Strip with the world premiere of Leonardo: The Universal Man. Chronicling the life and works of Leonardo da Vinci, one of history’s greatest thinkers, the hour-long, three-part journey will transport guests into the mind of the Renaissance master. da Vinci changed the perception of humankind through his visionary ideas, science and art. Tickets are now on sale and available via perceptionlasvegas.com.
Robert Frey, Perception CEO, said, “Our concept celebrates one of history’s most remarkable visionaries by putting his work into a completely captivating visual and audio experience unlike anything that exists. This is a 360-degree, fully immersive, multi-sensory exhibit and experiential film that celebrates da Vinci in a way you’ve never seen before and won’t see anywhere else.”
Three distinct, 360-degree gallery exhibits will envelop guests in da Vinci’s works, studies and findings as an architect, engineer, alchemist, artist, philosopher and sculptor:
- Grand Salon: Chapters of the Genius’ Life – On arrival,guests will enter a 28-foot-tall, four-wall theater where they journey to Renaissance-era Italy through da Vinci’s eyes, as chapters of his life unfold during a 35-minute film. Each wall of the theater will portray a different visual perspective of the same story as the narrative unfolds. Using advanced laser projection and transportive audio, guests will learn about da Vinci’s engineering and architectural feats as they take flight in his Flying Machine, stand in cathedrals digitally constructed through geometry and float through Tuscany on a parachute originally designed by the master himself.
- The Gallery: Mona Lisa’s Perception – In this gallery, guests will be greeted by Lisa del Giocondo – better known to the world as Mona Lisa. Accompanied by an original musical score, Mona Lisa tells the story of her impact on the world for more than 500 years as the best-known, most-visited, sung- and written-about image in the art world.
- Painting with Light: The Last Supper – As guests continue their digital voyage, they will be intrigued by this fresh take on one of da Vinci’s most legendary paintings during the Italian High Renaissance: The Last Supper. In a gallery with floor-to-ceiling, surround-sound LED walls, one of the world’s most famous works of art will come to life through an explosion of light, color, shape and sound.
PERCEPTION is the brainchild of nightlife pioneer Robert Frey and entrepreneur Ned Collett. The team engaged Dutch multidisciplinary creative agency, TWOFIFTYK, to bring Leonardo: The Universal Man to life.TWOFIFTYK has created digital entertainment for music giants and festivals including Electric Daisy Carnival, Martin Garrix and Armin Van Buuren.
Perception is located at 2780 South Las Vegas Boulevard. Tickets start at $39.50 and can be purchased via www.PerceptionLasVegas.com or by calling 702-476-9069. Groups of 10 or more can book the space for special events by calling 725-200-3701 or 866-633-0195 to reserve tickets. Perception will be open daily, 11 a.m. – 8 p.m., and is open to guests of all ages. For more information and to purchase tickets, visit www.PerceptionLasVegas.com and follow on Facebook and Instagram.
Perception is Las Vegas’ first permanent digital art museum. Perception features a rotation of immersive digital art installations for guests to enjoy their favorite artists in new ways throughout the 17,000-square-foot-space. Tickets for Leonardo: The Universal Man start at $39.50 and can be purchased online via www.PerceptionLasVegas.com or by calling 702-476-9069. Perception will be open daily, 11 a.m. – 8 p.m. For more information and to purchase tickets, visit www.PerceptionLasVegas.com and follow on Facebook and Instagram.