Sammy Hagar to Launch Sammy’s Beach Bar Cocktail Co. With Unprecedented Rooftop Performance on the Las Vegas Strip, Sept. 22

New Line of Top Shelf Sparkling Rum Cocktails Marks the Red Rocker’s Entry into the Red Hot Ready-to-Drink (RTD) Industry

Rock & Roll Hall of Famer and spirits trailblazer Sammy Hagar brings his signature beach vibe to canned ready-to-drink (RTD) cocktails with Sammy’s Beach Bar Cocktail Co. Hagar will commemorate the launch of his new spirits venture in true rockstar style by making history with the first-ever rooftop performance overlooking the Las Vegas Strip. The performance, which will be held from the second story rooftop of Paris Las Vegas at BEER PARK, will begin at sunset, 6:30 p.m., on Wednesday, Sept. 22.

Rolling out with a line of top shelf sparkling rum cocktails, Sammy’s Beach Bar Cocktail Co. debuts this month in California, Texas and Nevada, with several more states coming soon. The cocktails, made with Hagar’s award-winning Puerto Rico-made Beach Bar Rum, are available in four playful twists on classic flavors: Tangerine Dream, Pineapple Splash, Island Pop and Cherry Kola Chill.

“Sammy’s Beach Bar Cocktail Co.’s sparkling rum cocktails will make you want to dip your toes in the sand,” said Hagar, who made history as the first celebrity spirits entrepreneur with his legendary Cabo Wabo Tequila. “You’ll want to throw these cocktails in a cooler and take them to the beach, your pool party, out tailgating, and your backyard barbeque. They’re so good that they’re even going to be your favorite drink at your local bar.”

Sammy’s Beach Bar Cocktail Co.’s sparkling rum cocktails are naturally flavored, sweetened with agave and contain no added colors for a high-quality craft spirit that’s under 130 calories per 12-ounce can. They include:

Tangerine Dream – A refreshing blend of tangerine and vanilla cream; like the classic Creamsicle.
Pineapple Splash – The slight sweetness of pineapple, followed by the kick of jalapeño.
Island Pop – The fruity flavors of cherry, pineapple, and citrus, pack a Hawaiian punch.
Cherry Kola Chill – That classic soda fountain flavor of cherry cola with a hint of spice.

Sammy’s Beach Bar Cocktail Co.’s sparkling rum cocktails are 5.5% abv and under 130 calories per can. Hagar’s expertise is interwoven through every facet of Sammy’s Beach Bar Cocktail Co., ensuring the highest quality through meticulously crafting flavors with top-shelf ingredients including the highest quality natural fruits and botanicals. The result are mixologist level craft cocktails in the convenience of a can.

Hagar will perform for approximately 30 minutes with his chart-topping supergroup The Circle featuring fellow Rock & Roll Hall of Fame bassist Michael Anthony, drummer Jason Bonham and guitarist Vic Johnson. Fifty pairs of free tickets will be given to Hagar’s fans at www.redrocker.com. Registrations are being accepted now through midnight ET on Thursday, Sept. 16

A celebration of beach life, Sammy’s Beach Bar Cocktail Co. will support charities behind beach and ocean clean-up initiatives.