#PaintNevadaPink Campaign to Transform the Las Vegas Strip on Oct. 2

Businesses Across Nevada Are Turning Pink to Raise Awareness for Breast Cancer Screening

The Paint Nevada Pink campaign returns to the valley on Saturday, October 2 to kick off the month-long initiative to raise awareness about the importance of breast cancer screening. The Nevada Cancer Coalition (NCC), a not-for-profit tax-exempt organization, has once again partnered with the Comprehensive Cancer Centers of Nevada (CCCN), OptumCare and other leading health organizations to encourage women across Nevada to pledge to get a mammogram and learn more about how early detection saves lives. The NCC will host a variety of in-person events, fun social media challenges and unique activations to highlight the month.

“Studies showed that there was a 60 percent drop in 2020 for breast cancer screening appointments,” said NCC’s Cancer Early Detection Programs Manager, Cassie Goodman. “With such alarming numbers due to the pandemic, our efforts to get more screenings scheduled and hopefully save lives are more important than ever.”

Who Is Getting a Pink Makeover?
This celebration will kick off Saturday, October 2 with the iconic Fremont Experience canopy displaying the signature #PaintNevadaPink logo simultaneously with the notable Reno Arch turning pink. Other famous Las Vegas attractions such as the Cosmopolitan and the High Roller will illuminate the skyline a bright pink. Taking the festivities off The Strip, Ethel M Chocolates will light up their famous cactus garden pink along with Mini Grand Prix, Sunrise Hospital, Silver Lining’s digital trucks and more.

Pledge Pink
Take the pledge to schedule a breast cancer screening within the next 12 months, or remind a loved one, to ensure early detection. This simple but powerful statement is a commitment towards personal health and keeping cancer out.

Ways to Paint Nevada Pink
As businesses turn their buildings pink with signs and lights, Nevadans can join the movement on social media. Turn a profile pink by sharing a photo with “I Pledge to #PaintNevadaPink” written on their right hand and tagging the campaign hashtag.

For more information on Paint Nevada Pink, how to take the pledge, and show your support, please visit www.paintnevadapink.com.