Beverage Industry Executive to Oversee Corporate Outlets, Franchise Development and Brand Expansion
NBA Legend Shaquille O’Neal announced today that Josh Halpern has been named the first CEO for Big Chicken, a craft-casual restaurant concept with locations currently in Las Vegas, Nev. and Glendale, Calif.
Halpern has tremendous experience in the hospitality vertical. Most recently, he served as the Chief Sales Officer for FIFCO USA and prior to that, led the Anheuser-Busch InBev, On-Premise and Small Format channels in the US, and Shopper Marketing globally. He has also sat on the boards of the International Foodservice Manufacturers Association (IFMA), the National Restaurant Association Military Foundation, and the National Association for Convenience Stores (NACS).
“Since we launched our first location in 2018, our goal has been to bring Big Chicken to people across the United States and beyond,” said O’Neal. “With Josh on board, we have big plans and are looking forward to sharing those details with you soon.”
During his tenure at Anheuser-Busch InBev, Josh built the strategy for licensed, branded experiential zones leading to 46 restaurants and bars in stadiums, airports, and hotels, including the iconic BEER PARK at Paris Las Vegas on the famed Las Vegas Strip.
’I’m excited to join the Big Chicken team and partner with franchisees to expand this amazing brand nationally and beyond,” added Halpern. “I love that our guest experience is built on “big flavor, big food, and big fun.” It reflects the full effort that Shaquille and the Big Chicken team put into our menu development, the quality of our ingredients, and the uniqueness of our concept.”
ABOUT BIG CHICKEN
Big Chicken is a craft-casual restaurant that is larger than life, much like its founder NBA legend Shaquille O’Neal, serving up Big Flavor, Big Food, Big Fun with every order. O’Neal and his culinary team, created the concept with the intent to provide only the best ingredients combined with bold flavors and prompt service in a modern unrushed environment. The menu includes signature chicken sandwiches, sauces and celebrated sides to decadent milkshakes and ice cream sandwiches.
Big Chicken Las Vegas, located just off the Las Vegas Strip across from the new Virgin Hotels Las Vegas, offers diners a full-service bar, late-night hours, a backyard-style gaming area and convenient online ordering. Big Chicken Glendale, opened in early 2020 at 252 South Brand, across from The Americana at Brand. Big Chicken is also available for shipping nationwide via Goldbelly. Beginning in late 2021 guests of the Carnival Radiance and Mardi Gras will enjoy a seagoing version of the restaurant. To keep up with everything Big Chicken, download the mobile app, follow the brand on Facebook, Instagram and Twitter @BigChickenShaq, or visit bigchicken.com.