Shaquille O’Neal’s Beloved Concept will Also Introduce New Breakfast Items Alongside New Opening in Its Home market
Hold on to your feathers, Las Vegas!
Big Chicken, the star-powered fast casual concept founded by Hall of Famer Shaquille O’Neal, announced today the opening of its newest restaurant at 9595 W Tropicana Avenue in Las Vegas. Adjacent to the 215 Beltway in the southwest section of town, the restaurant joins the brand’s flagship location just off the Las Vegas Strip near the airport. It will not only unveil the concept’s first-ever drive-thru but also a new coffee and breakfast menu for guests to enjoy.
“The Big Chicken Experience is getting a whole lot BIGGER,” said Josh Halpern, CEO of Big Chicken. “We’re over the moon to be opening our first-ever drive-thru location, and we wanted to make it an even bigger deal by introducing breakfast. We have been hard at work perfecting our new coffee and breakfast offerings, so this new location is a massive deal for us. We’re always looking for new ways to enhance the experience for both guests and franchisees, and look forward to continuing to infuse innovation into our menus.”
Breakfast offerings at the new location include; G.O.A.T (toasted brioche with our signature house-made scrambled eggs, American cheese, herb mayo and don’t forget to add our signature Naked Truth crispy fried chicken for the greatest of all-time breakfast sandwich), Nashville Hot Burrito (Nashville hot spiced crispy chicken, our signature house made scrambled eggs, pepper jack cheese, tots and avocado) and The Tiger (our signature house made scrambled eggs on a buttered biscuit topped with cheddar cheese and house-made bacon jam), along with other sandwiches and sides. All items are fresh to order and are able to be enjoyed in our dining room, in your car or when you get to your destination.
“Quality has always been our number one priority when creating recipes for Big Chicken,” said Matt Silverman, managing partner at Big Chicken. “Our new breakfast menu is no different. We spent a lot of time in the kitchen creating the ultimate Big Chicken breakfast. It was important to all of us that we sourced the best quality ingredients and put together recipes that could be produced consistently for your enjoyment. From cage-free eggs to our Naked Truth chicken, we went all out.”
In addition to the food items that will be offered for the morning, Big Chicken has also teamed up with La Colombe Coffee to give guests the caffeine kick they need in the morning. The location will offer hot and iced coffees and espresso drinks, including black & white mochas and the vanilla mocha deluxe, made from La Colombe’s small batch of roasted beans.
“The introduction of our breakfast menu is an exciting step for Big Chicken, and it continues to feature subtle references to my own personal journey,” said O’Neal. “As we launch new elements of the business, I’m excited that fans will learn more about me, my family and the meals that shaped us.”
The new location will add to the 200-plus locations in development nationwide for the brand. Big Chicken currently has locations open in Los Angeles (Glendale and Valencia); Las Vegas; Seattle (Climate Pledge Arena and Renton); and in the Dayton, Ohio region, as well as in metro-New York’s UBS Arena, The Moody Center in Austin, ASU’s Mullett Arena, Acrisure Arena in Coachella Valley, CA and on three Carnival Cruise ships.
Along with O’Neal, the championship pedigree behind Big Chicken includes a pair of powerful ownership group partners, including:
Authentic Brands Group (Authentic), a brand development, marketing and entertainment platform, which owns a portfolio of more than 40 iconic and world-renowned Lifestyle, Entertainment and Media brands.
JRS Hospitality, Las Vegas’ leading restaurant group with a reputation for hosting top-tier parties, private dining and corporate gatherings at its iconic venues such as Cabo Wabo, Alexxa’s, Chayo and Beer Park.
The franchise investment has been designed to align with successful, multi-unit investors who want to become part of Shaquille’s dream team. Restaurant experience is required. With significant interest from new owners, franchise investors will have the advantage to join a brand on the cusp of worldwide expansion.
Founded in 2018, Big Chicken is backed by a dream team of partners; JRS Hospitality, an accomplished Las Vegas-based ownership group; Authentic Brands Group, a multinational, multi-billion-dollar brand development, marketing and entertainment company; and Hall of Fame basketball star Shaquille O’Neal. Big Chicken fuses O’Neal’s home-cooked childhood favorites with today’s trending flavors. From crispy chicken sandwiches and tenders to Cheez-It-crusted mac n’ cheese and hand-crafted ice cream shakes, each menu item tells a story all while offering guests an inside look into the life and personality of Shaquille O’Neal. With five traditional locations currently open and several in the development pipeline, Big Chicken is prepped to begin U.S. and international expansion through franchising.
Shaquille O’Neal is one of the world’s most successful athlete-turned-businessmen, whose accomplishments both on and off the court have translated into a highly sought-after consumer brand. As an entrepreneur, sports analyst, DJ, restaurateur, and brand ambassador, Shaquille O’Neal’s signature “Business of Fun” mantra resonates throughout each of his countless endeavors.
The 15-time NBA All-Star’s unprecedented athletic career spanned nearly two decades and earned him countless awards and honors, including NBA Most Valuable Player, NBA Rookie of the Year, four NBA Championships and a First Ballot NBA Hall of Famer. Currently, O’Neal is an analyst on TNT’s Emmy Award-winning “Inside the NBA.”
O’Neal, who has a PhD in Leadership and Education, established The Shaquille O’Neal Foundation which provides resources for underserved youth. He also gives back through a number of annual philanthropic programs including Shaq to School, Shaqsgiving, and Shaq a Claus.
The launch of his Las Vegas eatery Big Chicken has further elevated Shaquille’s status as he has positioned himself as a successful restaurateur. The brand currently has sites open in Las Vegas, Glendale, CA, two Carnival Cruise Ships (Mardi Gras and Radiance), Climate Pledge Arena in Seattle, UBS Arena in New York with many more locations under development.
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