Soccer Legend Signs Five-Year Worldwide Deal as Ambassador for The Iconic Restaurant, Entertainment and Hospitality Brand Since opening the doors of the first Hard Rock Cafe in London in 1971, Hard Rock International has established itself as one of the most globally recognized companies in the world. The brand is kicking off its anniversary celebrations by unveiling a new … [Read more...] about Hard Rock Cafe Celebrates Its 50th Anniversary and New Partnership with Lionel Messi