Team hosts clinics, fan activations in Mexico City, Metepec and Monterrey
The Vegas Golden Knights are hosting hockey clinics and fan activations during its first “LosVGK en México” trip, now through September 10 in Mexico City, Metepec, and Monterrey.
Los VGK en Mexico Mexico City Day 1 News
“In addition to the 225,000 people of Mexican heritage already living in Las Vegas, our city also welcomes over half a million visitors from Mexico each year, second only to Canada,” says President & CEO Kerry Bubolz. “LosVGK en México is an exciting opportunity for us to reach new fans and share our passion for the great sport of hockey.”
The Vegas Golden Knights are collaborating with the Mexican Ice Hockey Federation, Ice Hockey Workshops, and Fundación Dr. Sonrisas for the trip. A LosVGK en México logo features a red, white, and green version of the LosVGK logo, paying homage to the colors of the Mexican flag. The logo is designed by VGK designer Stephanie Suominen, who also created the original LosVGK logo.
“We are thrilled to have the Vegas Golden Knights in Mexico. This is a huge opportunity for all Mexican hockey players and an even bigger one for all Mexicans,” says Diego de la Garma, Head Coach of the Mexican National Ice Hockey Team and CEO of Ice Hockey Workshops. “This will be a once-in-a-lifetime experience with one of the best sports organizations in the world. It will be something families will remember forever and will help grow Mexican hockey and the Bufalos organization in Metepec and Mexico overall.”
“Since we launched the LosVGK brand last fall, we have been thinking about ways to extend its reach beyond Southern Nevada, and there is no better way to celebrate the sport than by getting sticks in boys’ and girls’ hands,” says Benjamin Thomas, Director of Latino Marketing and Outreach. “We are excited to make this trip a reality and share our enthusiasm for the game and the Vegas Golden Knights. We hope to see lots of VGK fans at our September 8 Fan Fest.”
Registration for the on-ice clinics during LosVGK en México is available here.
The Vegas Golden Knights introduced the LosVGK brand in October 2023, building upon the team’s outreach to its Hispanic and Latin American fanbase. The initiative has featured ball hockey clinics in predominantly Hispanic neighborhoods in Clark County, a line of merchandise available at team stores, and a LosVGK mural unveiled in the city’s Arts District. The LosVGK en México trip marks the team’s first international effort under the LosVGK brand.
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