Following today’s announcement of the Rock ‘n’ Roll Marathon Series rebrand to the Rock ‘n’ RollRunning Series, Rock ‘n’ Roll Las Vegas Half Marathon will undergo a similar change and will now be known as Rock ‘n’ Roll Running Series Las Vegas, showcasing it is more than a single distance event.
The rebrand pays homage to the Series’ and its events proud past, while also propelling it forward, through recognition of the current breadth of race distances which provide an accessible and welcoming platform for all. Known for Bringing the Fun to the Run, Rock ‘n’ Roll Running Series Las Vegas infuses live music and entertainment along every step of the journey, surrounding each participant with a community of like-minded individuals on a collective path to find fun in the moments that challenge.
Following the recent announcement that the iconic Las Vegas running experience would become an early-year event moving forward, the next edition of the Rock ‘n’ Roll Running Series Las Vegas is scheduled to take place on Feb. 26-27, 2022 with distances including a half marathon, 10K and 5K.
The ultimate running party in the entertainment capital of the world, Rock ‘n’ Roll Running Series Las Vegas participants will take in the iconic sights and sounds of the city that never sleeps (at night), including the ‘Welcome to Las Vegas’ sign, The Fountains of Bellagio, Downtown Las Vegas, and a mid-Strip finish line at the Volcano at The Mirage Hotel & Casino. Runners have come from around the world to run the Strip at Night on the famed Las Vegas Boulevard. A three-day Health & Fitness Expo will be taking place Feb. 24-26 located in the Las Vegas Convention Center, where they will be able to shop the latest and greatest in running and nutrition trends.
The Rock ‘n’ Roll Running Series rebrand not only includes a new name for events, but a whole new visual identity that integrates throughout the entire participant ecosystem, including series logo, event logos, video content, and onsite event signage. In addition, a brand-new website improves the overall participant experience through updated navigation and content making it easier to select race locations, distances, and course features that fit what they are looking for in an event.
In addition to the live and in-person Rock ‘n’ Roll Running Series events around the globe, the launch of the Rock ‘n’ Roll Virtual Running Series last April, offered exclusively through the Humana Rock ‘n’ Roll Virtual Running Club (VRC), has provided runners with the opportunity to bring the Rock ‘n’ Roll Running Series to their own community virtually.
The virtual series, which will also apply the refreshed look, has allowed for participants to engage and connect with new virtual weekly races, challenges, and rewards, and will continue to do so as physical events return, helping participants train for their upcoming races. The virtual and live and in-person Series’ are united through their welcoming environments and music core while reflecting the vibrant and dynamic communities of participants.
To celebrate the new Rock ‘n’ Roll Running Series name and look, the Rock ‘n’ Roll VRC is hosting a surprise challenge. Participants can register for free to run or walk a 5K (or more) from now until Sunday to earn the one and only limited-edition Rock ‘n’ Roll Running Series digital badge (plus points toward rewards!). More details on the challenge can be found here.
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