The world’s biggest hip-hop club and the Boston-based gaming org continue to revolutionize the Vegas party scene, intersecting gaming and entertainment
XSET, the world’s fastest-growing gaming lifestyle organization, has announced its continued partnership with Drai’s Las Vegas, the world’s biggest hip hop club, to bring entertainment and gaming into the Las Vegas club scene.
XSET Continues Partnership with Drai’s Las Vegas
The partnership will see XSET integrating gaming into both Drai’s Las Vegas venues. The sprawling 30,000 sq. ft. beach club will feature XSET-themed gaming cabanas, complete with custom XSET gaming consoles and design.
Building on the resounding success of the initial partnership, XSET will introduce a third cabana this year which will host the performing artists at Drai’s Beachclub. The first guest performance of the event series will feature renowned hip-hop artist Rick Ross. The cabanas will be available on multiple dates this summer, including dates in July and August.
“Drai’s hands down is one of the most famous nightclubs in the world and is known for unforgettable events and experiences,” said Greg Selkoe, CEO of XSET. “Their visionary approach to nightlife and unwavering commitment to the culture aligns with XSET and we are thrilled that XSET’s presence there continues to expand.”
July activations will incorporate NBA2K content creator gatherings, resulting in an extraordinary basketball-themed gaming celebration. Attendees will have the opportunity to participate in or spectate competitive games, network with content creators, and revel in the energetic summer atmosphere.
“We are incredibly thrilled to continue this partnership with XSET, a rising powerhouse in the esports and gaming industry,” stated Dustin Drai, Vice President of Marketing and Entertainment. “This partnership marks a monumental stride in advancing the convergence of the gaming and nightlife communities, and we are eager to collaborate with XSET in delivering unparalleled experiences.”
Additionally, a captivating street-style interview series, titled “XSET Unscripted” will be conducted at Drai’s Beachclub, featuring a prominent content creator from XSET. This engaging project will capture the essence of the gaming and entertainment partnership, showcasing the enthusiasm and talent within the gaming community. As a token of appreciation for participants’ time and engagement, drink vouchers will be provided, enhancing their overall experience at Drai’s.
“This collaboration represents another milestone in our journey to redefine what it means to be a gaming lifestyle organization,” said Wil Eddins, Chief Merchandising and Licensing Officer at XSET. “XSET remains at the vanguard, continuously introducing game-changing activations that disrupt industry norms. From fashion and music to nightlife, we are committed to pushing boundaries and shaping the future of gaming, leaving an indelible mark on the industry.”
Details of the partnership include:
XSET decorated and themed gaming cabanas, with gaming consoles, screens and state-of-the-art sound systems
XSET VIP cabana with an immersive gaming look and feel including gaming consoles, as well as the opportunity to hang with XSET talent
Gaming tournaments inside the Drai’s Beachclub often hosted by XSET talent and artists
Drai’s x XSET limited edition merchandise and accessory collaborations sold on premises and online
XSET is committed to continuously pushing boundaries and redefining the lifestyle category. Through the organization’s alignment with Drai’s Las Vegas, they aim to create unforgettable moments for guests, cementing Las Vegas as a premier destination for the convergence of gaming and nightlife.
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