Meet the Trending New Alcohol Brands Making Their Way To Vegas

Due to local market success and a great deal of word-of-mouth hype, three liquor brands  USA Today is hailing as new market leaders will soon be making their way to the Las Vegas strip.  

In this expose, we’ll introduce you to 3 brands definitely worth trying out for your next night on the town. 

Number 1: ALB Vodka

Affectionately dubbed, “your favorite bartender’s favorite vodka,” ALB (/ā’el’bē/) Vodka is made in Albany, NY, but for the people. Taking NYC by storm last summer, ALB Vodka has dramatically grown its reach across the country this past year.

The premium handmade gluten-free vodka is the fastest-growing spirit in the US as it’s garnered favor with industry decision-makers, cultural tastemakers, and the everyday consumer. People are resonating with ALB’s corn-based vodka not only because of its signature smooth taste, achieved by an innovative charcoal filtration regimen — and the famous NY water — but also because of its allure and affordability.

Despite its lack of marketing, ALB Vodka has been authentically stamped by both celebrities and bartenders without any insincere promotions. ALB Vodka can be seen on the shelves of 5-star hotels like the St. Regis, Michelin-starred restaurants like Le Bernardin, top-rated bars like Refinery Rooftop, IYKYK speakeasies, and the most exclusive private clubs like Casa Cipriani as it draws a crowd.

As vodka itself is enjoying a renaissance, ALB Vodka is the go-to vodka for the drink of the moment, the espresso martini – replacing Tito’s. ALB Vodka is the perfect spirit to introduce, or gift, to friends and family before the rest of the world catches on this upcoming year, and without breaking the bank. We expect ALB Vodka to be the most disruptive spirit of 2023.

Number 2: MurLarkey

Established in 2014, MurLarkey is an award-winning spirit brand boasting 100% all-natural gin, whiskey, bourbon, and vodka products all of which are hand-crafted in the USA. Among the 40+ awards bestowed on MurLarkey’s spirits, the Virginia-based brand was honored as the 4th best distillery in the US in 2021 by Travel and Leisure.

As a pioneer in sustainably sourced ingredients, MurLarkey’s innovative Farm to Flask initiative is as impactful as it is clever; MurLarkey only uses raw grains and corn sourced from local Virginia farmers and never uses artificial ingredients.

MurLarkey’s ImaGINation Gin won gold at the 2020 New York Intl Spirits Competition for its proprietary blend of 12 All-Natural Botanicals. MurLarkey’s Smokehouse® Whiskey won the gold medal at the 2020 San Francisco World Spirits Competition for its mouth-watering smoked BBQ nose followed by a silky smooth finish.

Among many great all-naturally flavored whiskeys, MurLarkey’s Salsa Borracha Whiskey won the gold medal at the 2022 ADI International Spirits Competition for its unique ‘mezcla de’ tomatillos, ancho chilies, cumin, coriander, poblanos, jalapenos, scallions, cilantro, fresh corn, red onion, shallots, limes, oranges, green bell peppers, tomatoes, and whiskey.

With a wide array of additional spirits to try in 2023 from the Birthright Bourbon (2022 New York International Spirits Competition Double Gold Medal Winner) to the Divine Clarity Vodka (2x International Gold Medal Winner), we are excited to see what the new year has in store for MurLarkey and its newly expanded 25,000-square-foot distillery and tasting room. 

Number 3: Canpagne Wine Co.

Canpange Wine Co is an exciting new brand flipping the wine industry on its head while maintaining the class the drink is typically associated with. The brand was founded by wine industry veterans with a combined 30 years plus of experience between the two of them.

David DesForges and Ovid Battat are capturing consumer attention with the brand’s pithy name as well as premium Bubbly Rose and Mimosa products. The Bubbly Rose has notes of fresh ripe strawberries and tropical fruits with much more carbonation than other canned sparkling wines due to a proprietary canning technique.

All of their products are certified kosher, vegan-friendly, and gluten-free. The Peach Mimosa is refreshingly light with plenty of bubbles and not overly sweet like many other canned cocktails and uses only premium wine and fresh fruit juice.

Three more mimosa cocktails are set to be released in the spring with Passion Fruit, Blood Orange, and Wild Berry flavors rounding out the lineup.

Canpagne Wine Co. products are not only great tasting, but they are the most convenient way to enjoy sparkling wine on the go. Canpagne Wine Co. does not use added sugar or artificial flavors and is committed to using grapes sourced in the USA from sustainably farmed and family-owned vineyards. 2023 is sure to be a big year for Canpagne Wine Co.

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