U.S. Senator Jacky Rosen Visits the Neon Museum

Senator Discusses Bipartisan Bill That Will Strengthen the Travel and Tourism Industry

Yesterday, U.S. Senator Jacky Rosen toured The Neon Museum, the Las Vegas non-profit organization dedicated to collecting and preserving the city’s most iconic neon signage.

The tour was given by Aaron Berger, executive director of The Neon Museum, with Rosen’s visit highlighting how her new bipartisan travel and tourism law will strengthen the U.S. travel and tourism industry and help bring more visitors to Las Vegas.

“A Las Vegas landmark like The Neon Museum relies on a strong and vibrant travel and tourism industry that brings in visitors to our state. This is why I worked to pass my bipartisan law to strengthen this critical sector of our economy,” said Senator Rosen. “By creating the first-ever federal position to coordinate a national travel and tourism strategy, it will help communities across Nevada continue to grow, boosting their economies and creating new jobs.”

The law creates a new Assistant Secretary of Commerce for Travel and Tourism to oversee federal travel and tourism strategy across the federal government, as there is no high-ranking position in the federal government solely focused on developing and coordinating this strategy.

The Neon Museum alone welcomes 150,000 visitors a year and strives to celebrate and preserve the moments in history that transformed Las Vegas into the tourism destination it is today.

Berger said, “It was an honor to host Senator Jacky Rosen at The Neon Museum today. She has worked tirelessly in Washington, D.C. to advocate for the travel and tourism industry, especially through the introduction of the Omnibus Tourism and Travel Act. Tourism is a key industry in Nevada and it was gravely impacted by the 2020 shutdown and the pandemic-related travel declines that followed. While our attendance numbers continue to rebound, we welcome national support to provide strategies that expand the awareness and appreciation of cultural tourism in Nevada.”

Senator Rosen has been a leader in fighting to restore the travel and tourism industry to its full potential. Tourism is one of Nevada’s key industries and employs nearly 350,000 Nevadans. As one of the primary employment opportunities in the state, The Neon Museum needs support now more than ever as they continue to work toward recovery.

Since its 2012 debut, The Neon Museum has provided a glimpse at the city’s past through historic signs that lined Fremont Street, the Las Vegas Strip and beyond. Tourists and locals alike can see the changes and trends in sign design and technology through pieces ranging from the 1930s to the present day. Each piece in The Neon Museum’s collection offers a unique story about the personalities who created it, what inspired it, where and when it was made and the role it played in the city’s distinctive history.

For more information on The Neon Museum and to purchase tickets, click here.