Karma Automotive and the Las Vegas Raiders announced today that Karma has been named the “Official Luxury Vehicle of the Las Vegas Raiders and Allegiant Stadium.”
“As one of the most prestigious franchises in not just all of professional football, but the world, the Raiders and Allegiant Stadium are an ideal partner for Karma,” said Karma Automotive CEO Dr. Lance Zhou. “The loyalty and devotion exhibited by the team’s die-hard fans is reminiscent of the excitement we receive from Karma enthusiasts.”
Karma will sponsor a variety of consumer-driven experiences and events geared to the Raiders’ loyal fans — offering them the opportunity to enjoy and interact with Karma like never before.
“We welcome Karma Automotive as the ‘Official Luxury Vehicle of the Las Vegas Raiders and Allegiant Stadium’ and are pleased to feature their products for Raider Nation,” said Raiders President, Dan Ventrelle.
Karma’s Director of Marketing and Partnerships, Troy Beetz added, “The Raiders’ connection to their fervent fan base and Commitment to Excellence and Karma’s passion for creating an emotional driving experience is what makes this relationship a perfect match. We look forward to sharing the Karma experience with them and the rest of the patrons attending other events at Allegiant Stadium throughout the year.”
In addition to Karma’s presence at Allegiant Stadium and event sponsorship opportunities,
the luxury electric vehicles producer will create the Karma Auto Lounge adjacent to the Owner’s Suite on the Club level. Karma will also place signage throughout Allegiant Stadium and sponsor a parking area that will include Karma-branded electric vehicle charging stations. Karma will also incorporate digital signage inside Allegiant Stadium as well as outside on the massive marquee that faces the Las Vegas Strip and Interstate 15.
The relationship incorporates the Karma brand with the Raiders’ digital, print, online and broadcast channels, access to a luxury suite, club seats, and will integrate Raiders Alumni appearances.
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