Thousands gathered Saturday morning for the grand opening of the award-winning and wildly popular Pinkbox Doughnuts® at the Pahrump Nugget Hotel & Casino, located at 681 Hwy. 160.
The event kicked off with an official ribbon-cutting ceremony featuring local dignitaries such as Nye County Justice of the Peace Michele Fiore, Nye County Sheriff Joe McGill, and Jenney Sartin, CEO of the Pahrump Valley Chamber of Commerce.
Pinkbox Doughnuts marked the occasion by making donations through large check presentations to the Pahrump Valley High School and Pat Leming of the Never Forgotten Animal Society.
Following the ribbon-cutting, Pinkbox hosted a festival-style celebration with performances by the Pahrump Valley High School Dance Team and various family-friendly activities including balloon art, face painting, and games. The event also featured doughnut-eating contests, with winners receiving Pinkbox Doughnuts gift cards. Additionally, three lucky customers who found a “Pink Ticket” in their doughnut won free doughnuts for a year.
Located by the hotel entrance, across from the registration desk, the new Pinkbox Doughnuts shop greets guests with its fun design elements and trademark décor, including pink drips, a graffiti wall, and an oversized Pinky statue perfect for photos.
An illuminated oversized doughnut display case showcases Pinkbox Doughnuts’ full line of more than 70 creatively designed, delicious doughnuts available seven days a week. The shop also offers Pinkbox Doughnuts’ full coffee program, featuring premium roast coffee, lattes, cappuccinos, mochas, nitro cold brew, and more.
“The fantastic community of Pahrump has been eagerly requesting Pinkbox Doughnuts, and as the saying goes: ask and you shall receive,” stated Judith Perez Siegel, executive vice president of Pinkbox Doughnuts. “No need to journey to Las Vegas anymore; we’ve brought our fun, unique, and one-of-a-kind doughnuts directly to you. We’re ecstatic to join this wonderful community and share our doughnuts, guaranteed to bring smiles to everyone.”
“We are thrilled to welcome Pinkbox Doughnuts to Pahrump, where our community will not only enjoy their amazing doughnuts but also a fun, whimsical experience of their playful shop,” said Eliot Ripoll, vice president and general manager of Pahrump Nugget Hotel & Casino. “The addition of Pinkbox Doughnuts to the property furthers our commitment to enhancing the Pahrump Nugget guest experience.”
The new Pinkbox Doughnuts shop in Pahrump has created more than two dozen jobs. This location is the twelfth for the fast-growing Vegas-born doughnut brand, which currently boasts eight locations across the metropolitan Las Vegas Valley, as well as shops at the Arizona/Nevada border in Laughlin, the California/Nevada border in Primm, Nevada, and in St. George, Utah.
For more information on Pinkbox Doughnuts, shop locations, hours, and doughnut varieties, please visit www.pinkboxdoughnuts.com.