The ‘Love Hard’ Tour Headlined by Keyshia Cole Coming to MGM Grand Garden Arena March 29

Keyshia Cole Headlines ‘Love Hard’ Tour with R&B Icon Trey Songz Featuring Jaheim and K. Michelle

Get ready for an unforgettable experience as the “Love Hard” tour prepares to take center stage and features a stellar lineup of R&B icons.

The tour, headlined by GRAMMY-nominated, multi-platinum-selling, singer/songwriter Keyshia Cole with multi-platinum R&B icon Trey Songz also showcases the incredible talents of Jaheim, and K. Michelle.

This groundbreaking tour is proudly presented in partnership with the esteemed Black Promoters Collective, promising a series of electrifying performances across the nation. The tour will make a Las Vegas stop at the MGM Grand Garden Arena Friday, March 29, 2024.

“I am beyond excited to announce the ‘Love Hard Tour,’ and to be collaborating with the Black Promoter’s Collective. This tour is a true labor of love and I’m looking forward to connecting with my fans, sharing new memories and healing through music,” says Keyshia Cole

“Keyshia Cole ignited the music scene with a passion in R&B reminiscent of the soul singers of the past. Her captivating tone and lyrical prowess instantly drew me in, and I am thrilled to join forces with her on the ‘Love Hard’ tour, where the legacy of soulful storytelling continues to unfold,” states BPC President Shelby Joyner.

The “Love Hard” tour is a celebration of soulful melodies, captivating vocals, and powerful performances. Keyshia Cole, known for her chart-topping hits and emotionally charged music, will lead this extraordinary lineup, delivering an unforgettable live experience. Joining her are Trey Songz, whose dynamic stage presence has captivated audiences worldwide; Jaheim, known for his timeless R&B classics; and K. Michelle, who is recognized for her raw talent and unapologetic authenticity.

Tickets go on sale to the general public Friday, Dec. 15 at 10 a.m. PT on AXS.com.

ABOUT THE BLACK PROMOTERS COLLECTIVE
The Black Promoters Collective (BPC) is a coalition of six of the nation’s top independent concert promotion and event production companies. As a 100% Black-owned business, its mission is to be the world’s leading producer and provider of culturally relevant live entertainment experiences. To learn more, visit http://www.blackpromoterscollective.com.

ABOUT KEYSHIA COLE
Born & raised in Oakland, California, Keyshia Cole is a Grammy® nominated, multi-platinum-selling singer/songwriter. Keyshia’s breakout album “The Way It Is,” debuted at the top of the R&B charts and delivered such hits as “Love,” “I Changed My Mind,” “I Should’ve Cheated,” and more.

Keyshia’s musical accomplishments catapulted her into a full-fledge TV star with the success of her highly-rated television series “The Way It Is,” and subsequent spin-off series “Keyshia Cole: Family First,” “Keyshia Cole: All In,” among others. With a career that has spanned nearly two decades, Keyshia’s discography includes seven studio albums and hit collaborations with Nicki Minaj, Missy Elliott, Monica, Lil Kim & more.

In 2023, Keyshia found her way back to television, only this time not in the reality TV format, but in a scripted biopic about her life and career, produced by Lifetime. The film, “Keyshia Cole: This Is My Story,” was one of Lifetime’s highest-rated films of the year and introduced Keyshia to an all-new fanbase.

Currently, Keyshia Cole is working on her 8^th studio album and is featured on the all-star soundtrack for “The Color Purple,” in addition to a highly anticipated collaboration with Nicki Minaj and Monica for the deluxe version of Nicki Minaj’s “The Pink Print 2.”