Life Is Beautiful Announces Return of Fergusons Downtown Market in the Alley
Life is Beautiful, Las Vegas’ three-day premier music, art, culinary and comedy festival, is pleased to announce a special installment of Market in the Alley presented by Fergusons Downtown will return to this year’s festival, Sept. 17-19.
Centered on community and celebrating Las Vegas’ talented creatives, Market in the Alley will showcase over 50 local small businesses, artists and curators. Located within the festival grounds on Fremont Street between 10th and 11th, festival goers will have the opportunity to discover unique and thoughtful pieces ranging from handmade clothing, candles, art, one-of-kind jewelry, festival flare and more. Market in the Alley will be open Sept. 17-19 from 2:00 p.m. – 10:00 p.m. each day.
“We are beyond thrilled to once again be able to bring festival-goers a true peek into our local creative community,” said Fergusons Downtown co-founder and creative strategist Jen Taler. “There’s so much more to Vegas than ‘What happens in Vegas stays in Vegas,’ and Life is Beautiful and its lineup of music, art, and activations like Market in the Alley is a testament of that.”
More than a traditional festival, Life is Beautiful is a three-day celebration that unifies the concepts of art, music, good, comedy, and ideas. The festival has sparked a desire for change and beauty, not just in Downtown Las Vegas, but across the world. Over the years, Life is Beautiful has featured top performing artists, such as Chance the Rapper, Kanye West, Foo Fighters, Lionel Richie, Stevie Wonder, Mumford & Sons, Billie Eilish and Post Malone. The festival generates new thoughts with a series of prominent speakers who challenge attendees’ preconceived notions about the world. Previous IDEAS Series headliners include television personality, author, model and drag queen, RuPaul Charles, and science educator Bill Nye.
Although tickets for Life is Beautiful 2021 are currently sold out, fans looking to purchase tickets are encouraged to join the Life is Beautiful waitlist and verified ticket exchange. Every ticket bought or sold on the exchange is verified, making it the safest and most secure resale platform. For more information on Life is Beautiful, please visit www.lifeisbeautiful.com or follow along on social media on Facebook, Instagram and Twitter
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